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Nick Kolenda’s website, which provides clear, evidence-based explanations of relevant phenomena:.However, instructors should be aware of and prepared to discuss this distinction.Įxcellent resources for instructors to use in preparing for this unit include: Students are unlikely to make this distinction early on and are likely instead to be focused on sensationalized examples of truly subliminal influence. Bargh and others argue that this latter unawareness still represents “unconscious” influence of the priming stimuli. In many priming studies, for example, individuals are consciously aware of the prime, but are nonetheless unaware of the ways in which the prime affects their subsequent cognition, affect, or behavior. Note that many scholars (most recently Bargh, 2016) have highlighted the distinction between (a) being unaware of stimuli being present at all (e.g., those presented subliminally) and (b) being unaware of the effects of stimuli. This unit is structured to get students to think critically about the claim, the kinds of evidence that would support or refute it, and the underlying psychological mechanisms that would be necessary for the claim to be true. It is relevant to students’ daily lives and provides opportunities to discuss applied research in social psychology, behavioral economics, and marketing. Discussion of this myth provides rich opportunities to integrate topics across research methods, memory, cognition, sensation and perception, and social psychology. This is a topic that is almost certain to interest students, and one that is ripe for discussion in an introductory psychology class, because the truth behind the claim is complicated.
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